CELEBRATING TRUE ITALIAN STYLE SINCE 1890
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IRO

Paris based IRO was founded by Laurent and Arik Bitton in 2005, when they decided to channel their love of rock music into a different medium: fashion. Inspired by the assertive and cool women in their circle of friends who had an original sense of style, the line has a distinct vintage feel, and exudes nonchalant, easy chic Parisian cool.  Read more
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