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February 20, 2015

Par excellence, pink is considered a girly colour, however this wasn't always the case, and there are ways to get around the 'candy girl effect.' From New York Fashion Week to the Grammy and Bafta awards, shades of pink are the chicest colours around. Discover the fascinating history of pink before shopping our edit!

1) Until World War 2 pink was actually considered a masculine colour, and viceversa blue was accredited to the female sex. In 1918 The Ladies Home Journal wrote "The generally accepted rule is that pink is for boys and blue is for girls. The reason for this is that pink is a decidedly strong colour, whilst blue is more refined and elegant.  There are no certain sources that establish the date in which pink became a part of the female wardrobe, however we can imagine it was part of the women's movement from 1940 onwards. 


2) In latin, the name rosa refers the rose flower. In classic mythology, the rose was viewed as the flower of Venus; the five petals represent the five points of the star of Venus, Goddess of love. Pale pink is the shade most associated with the idea of romance and refined elegance, to be paired with white or with a brighter coloured look as a hint. Worn paired with black in the evening, pale pink is the height of chic. 



3) "Schiaparelli” pink: in 1936 the Italian couturier Elsa Schiaparelli invented a perfume. The external packaging was in bright pink and the bottle reflected the bust of Mae West, representing a new projection of refined femininity. Today we still say "shocking pink" referring to this anecdote, and the colour is not one that passes unobserved, both during fashion week and day to day. To show true diva femininity, go for a shocking pink piece, mix with a contrasting print, wear as a total look, or pair with red. 


From New York Fashion Week to the Grammy's and the Bafta's, pink is this year's chicest colour. 


4) Rosea Roseae: A colour with lots of personality. Pink is created by mixing red and white, but it's hues are numerous: from Schiaparelli pink, Chanel pink, to baby pink, blush pink, coral, cameo pink, to neon pink. Each tone, although born from the same colour, has it's own independent life. Designers know this well and use one variant of pink rather than another, in order to comunicate a precise image via the perception of a particular colour. Choose your preferred shade of pink wisely, and be careful not to mix too many shades together. Aim for feminine rather than "circus clown."


5) "Chanel pink" is officially a saying, and is embodied by the style icon Jackie O, the wife of President Kennedy famous for her suits in sorbet and pastel colours. Her image as a First Lady was perceived as clean, classic and refined. Pink is on the rise again, from catwalks to Fashion Weeks around the world, we've spotted matte pink on coats, fur coats, pea coats, trousers, jackets, long evening dresses. Wear with accessories that follow suit or mix with a palette of cream, beige or camel, other must haves amongst 2015's biggest trends. 


Street style credits: Runway Manhattan